Internet cafes social status is a fact, sued Microsoft in piracy Dongguan cafes, and claim hundreds of million. A few years ago, Lenovo, Founder, Tsinghua Tongfang and Microsoft entered into several purchase agreements, each XP operating system price of less than 300 yuan, the China's Internet cafes, Microsoft has asked for 580 yuan. Just think, if Internet cafes and other PC makers like Lenovo as spine so hard, Microsoft, Internet cafes and Dongguan court will it? the case of Microsoft and Dongguan cafes, bars highlight in the community and the whole industry chain in the weak position.
Looking back ten years, Internet cafes development, Internet cafes vulnerable everywhere. cafe as one of the most effective promotion of the terminal, a daily online games operators, hardware vendors , software vendors, beverage vendors doing free promotion, but did not receive due compensation, which is the performance of disadvantaged status bar. If the bar spine hard up, everything might change.
cafe bar spine VS value < br> Microsoft sued Dongguan case of Internet cafes, Internet cafes deeply hurt millions of people. Some cafe owners feel this question: Why is Microsoft to sell XP Lenovo and Founder of a less than 300 yuan, Internet cafes have to sell it to us 580? review the current domestic PC makers Microsoft and copyright of tangled, they will find the answer.
At the time, Microsoft has also used strong position, speaking in a tone close to the command to Lenovo, Founder, and other PC makers to buy Microsoft's copyright. results in exchange for Lenovo, Founder, and other PC makers to lower prices, strong words, refusing to budge for a few years, Microsoft finally bow to the domestic PC manufacturers, PC manufacturers can accept with the signing of a purchase agreement price. domestic PC manufacturers and Microsoft Copyright tangled, to the cafe a revelation. spine hard up, to standing in order to have dignity, and have room for bargaining. Taobao has an Internet cafe and negotiating advertising costs, it also confirmed the benefits of the hard spine.
recently from media reports that Beijing, a private chain of Internet cafes and signed a cooperation agreement Taobao, Taobao's per month for ten Direct chain of Internet cafes and Internet cafes Internet cafes provide a 500 fee to join the advertising support. cooperation behind, not so much a on the war, as it is harder than anyone else in a battle spine.
the cafe, Lee always told us: Taobao has secured advertising support, has been able to secure advertising support in this regard is that we want in the beginning of the year Taobao co-C2C aspects of the business carried out to my bar for the stores with the store network to carry out stores in the form of electronic products and digital products sales, but failed to reach an agreement, it can be said is totally not paying attention Taobao us, so we fully shielded home and other Taobao Taobao relevant page is not intended to Taobao reason we, But then they do an Internet cafe advertising relevant ads, this ad is also equipped with Internet cafes in our clients, which appeared in Taobao relevant ads, in this we removed the advertising client, Thus alerted Taobao's management, after consultations after, and they reached a monthly fixed cost of advertising support. effective practices. straightened spine strong, so that the true value of Internet cafes to play out. cafes operating in the process, if all the Internet cafes Internet cafes can be like the General Lee as a hard spine up, Microsoft will also outrageous that a strong set of operating system 580 dollars? The answer is very clear. bar from the spine only hard to fight for their own interests should be to highlight its value.
cafe how to fight for their own interests?
Now, Internet cafes not only free online games operator's role as sales, but also for hardware manufacturers, beverage manufacturers as sales. From the marketing point of view, is the online game operators, Internet cafes, hardware vendors, beverage vendors, a sales channel, Internet cafes in addition should be certain sales profits, companies should also be the same as the other channels with sales incentives and divided. In fact, the cafe has been to act as vendors for sales, but never enjoy the channel should enjoy the benefits. cafe how to fight for their own the interests of what?
Beijing Li general approach, to the owners of Internet cafes that revelation. Objectively speaking, the General Lee cafes Taobao successfully concluded with the cost of advertising support agreement, one due to the attitude of tough bars the General Lee and more Li important reason is the size of the total Internet cafes, after all, General Lee's 10 direct sales stores and 500 stores. Just think, if one or two bars to negotiate with Taobao, Taobao how could a bird you? Next, I would like to walk with you to explore the Internet cafe Internet cafe how to fight for their own interests.
1, formation of the first to
Union formed an alliance with the Union fight for their interests in the form of bars, which is a prerequisite. from the price war can be seen on , between Internet cafes are not united, and the benefits are a force to promote the unity of Internet cafes. Now, the national number of county-level cities have set up Internet cafes Association, Association of Internet cafes for their own interests may well be one of the best alliance. Like other industries, bar associations in the industry to play a leadership capacity, with a very strong call capacity. In recent years, copyright litigation frequently, cafes Association has been in negotiations on behalf of Internet cafes and copyright. In Microsoft Internet cafes before the prosecution of Dongguan, Dongguan bar associations have with Microsoft for more than a year of negotiations, has become a cafe bar association's spokesman. For this reason, Internet cafes for their own interests, may wish to bar association as a unit, so that the most powerful alliance. coupled with associations around the Internet cafes linked, Internet cafes Internet cafes for their own interests Association is the preferred platform.
2, the key goal is to find a good online vendor
should return to some Internet cafes, Internet cafes, as online games for free promotion in return. However, the domestic online game operators so much, where do a start? In addition to online game operators, there are a large number of beverage manufacturers, fast moving consumer goods manufacturers. the face of so many businesses, Internet cafes for how to get the preferred target of interest what?
General Lee selected as the target Taobao accident, but the need for win-win situation. Taobao rapid development to the present, the book on a single day stay in the capital and advertising has reached alarming figures, and now Virtual equipment transactions of online games absolutely Taobao jealous piece of cake, just from Taobao online trading platform in a variety of advertisements can be seen to do out. As online shopping market is relatively high market share in Beijing, Internet cafes are naturally Taobao one of the largest entry, find the General Lee Taobao is logical to advertising. So, when looking for targets, which manufacturers must look at market share in the local cafe, but have certain financial resources.
If a region Internet cafes and a giant network to discuss the success rate of advertising support. There can not be ignored is that the Shanghai gathered a large number of online games operator, and their competition to be intense than other cities. In this case, online games, Internet cafe operators attach great importance to The terminals, Internet cafes are also easier to secure their own interests.
course, if companies such as Coca-Cola drinks more emphasis on the local market, while the cafe is nice Coca-Cola a sales terminal. So can a local cafe negotiations with the Coca-Cola together and seek to maximize profits beverage sales. In short, as long as the manufacturers attention, and the product more fierce competition in local markets, Internet cafes and their likelihood of successful negotiations is relatively large.
far as I know, the current online games operators, hardware manufacturers, digital products, fast moving consumer goods manufacturers and companies place more emphasis on the channel bar, and these companies usually have a fixed monthly cost of market support, which is the first choice for Internet cafes for their own interests and goals. taking into account the cafe has a very strong Regional, how to find the target of interest for Internet cafes should not copy.
3, also talk about strategies for the interests of both the online games
operators, or the hardware manufacturers should have to fight for their own return, you need to communicate and be means to complement, which need to use strategy. cite a simple example, Internet cafes Internet cafes if you want some PC makers to the advertising support costs, hardware updates would be a chance. cafe purchase will not only get the attention of hardware manufacturers, which is the cafe conditions and hardware vendors to talk about the best time. If the hardware vendors do not agree to pay the costs of ad-supported, Internet cafes can be found in the competitors talk about hardware vendors, while mixing in the middle of several hardware vendors, chances are great Some.
negotiations with the online games operator, but also to pay attention to technique. cafes and online game operators, negotiation, not like the General Lee, like the negotiations with the closure Taobao kill a game, blocked a game will affect the performance of Internet cafes, Once the negotiation is unsuccessful, the loss is too large. In this regard, I propose the cafe for the benefit to the gaming operator, if not successful, you can promote the products of its competitors to its pressure. or the mobilization of online games players, and online games operators fight, because Which online games will have a shortage of Internet cafes and online game operator which is to negotiate a online game operators have close interest, which is Internet cafes to fight for the interests of these partners to a successful condition. cafes traffic in the local market, the influence of Internet cafes, Internet cafes for their own interests is the capital. However, for Internet cafes interests, but also to unite, together with the strategy to be successful.
Conclusion: Both Yuzhi Microsoft Internet cafes to death, or online games operator, or the hardware manufacturers, Internet cafes can ignore this most excellent partners, ignore this marketing channel performance bar to a large extent because of Internet cafes in their eyes is any punches either, like how to squeeze on how to pinch. cafe profit today deep mire, it is because Internet cafes in the whole industrial chain has been paid, should not be Some return. cafes in order to have a better tomorrow, we must harden spine, so that the whole industry chain of Internet cafes have in their own right to speak, this is a healthy industry chain.
article reproduced from the world network Union
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