ZARA not produce more emphasis on the quantity of each style, but rather focus on the diversity of styles. ZARA year about 12,000 kinds of fashion launch, and each generally not a large amount of fashion. ZARA supply store twice a week, each new number is a mere piece, because few models of re-ordering of the sold out, for the same style of clothing, retail stocks generally only a few pieces, perhaps because you momentary hesitation, so missed the opportunity to hold it, because tomorrow you may see a new display shelf. This is creating an artificial \This not only makes the production of ZARA less each style and constantly introduce new strategies, so that the customer desires to improve the shopping, only a small part of goods will be saved up, so the regular price of goods can be sold most. ZARA general only a maximum of no more than 18% of the clothing is not in line with consumer tastes, need for discount sales, which only the industry average of 35% of the half. ZARA and in the year only two clear within a year a limited period of time during a sale, and the industry generally will not use the same method for the continuity of prices. Therefore, it greatly reduces the cost of discounts.
special garment industry, once the goods can not be turned into money in time, it has continued to depreciate. \
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